제 17 호 Sangmyung University's Cultural Art Management Major Students Were Selected for the Local Cultural Asset Content Develop
Kicker: SM NEWS
Sangmyung University's Cultural Art Management Major Students Were Selected for the Local Cultural Asset Content Development Project
By Yun-Seo Jung, Reporter
A team ‘Gongbaek’ consisting of graduates and undergraduates majoring in Cultural Arts Management at Sangmyung University was selected as a citizen-proposed independent contents development and support project. This project is a cultural independent content created by Cheonan citizens themselves, and it is a project to develop contents that combine the two by utilizing Cheonan's cultural resources. The team ‘Gongbaek’ recreated the Standing Stone Buddha statue of Jangsan-ri Cheonan, a local cultural property, a trouble solving whiz* ‘Kopakdosa.’ And, they made various culture contents by utilizing this character. Then, what is the association between the Standing Stone Buddha statue of Jangsan-ri and ‘Kopakdosa?’
* whiz : a person who is good at something
What Is the Standing Stone Buddha Statue of Jangsan-ri?
Standing Stone Buddha statue in Jangsan-ri
In order to understand their connection, it is necessary to learn about the Standing Stone Buddha statue in Jangsan-ri. It is located in the village of Jangsan-ri, Dongnam-gu, Cheonan, and is a standing Buddha statue made of granite on a square pedestal. The head with a topknot hair is larger than the body and narrow shoulders. His comfortable face is full of mercy, and his nose was damaged by shamanistic customs. The badly harmed nose and eyes were repaired with cement. There are three wrinkles on the neck, three degrees(三道)*, and a knot of underwear can be seen in front of the stomach. The hands are gathered in front of the stomach and the thumbs of both hands are touch each other. The front and left and right sides of the pedestal of the Buddha statue are engraved with letters.Judging from the antique style, it seems to be from the early Goryeo.
*Three degrees(三道) : A Buddhism term for a three-step process performed by a person who believes in Buddhism or Bodhisattva - Gyeondo(見道), Sudo(修道), Muhakdo(無學道)
Who Is Kopakdosa?
Particularly, it is important to focus on shamanistic customs related to the nose of the Buddha statue. Its custom is that 'You can have a son if you grind and drink its nose.' Therefore, it has played a symbolic role in solving the problem of wanting to have a son as much as the nose was severely damaged by the shamanist custom of "grinding its nose."Using these characteristics of cultural property, team ‘Gongbaek’ recreated the Buddha as a figure who can solve the problems of modern society. Therefore, they implemented various content development projects by developing a character called ‘Kopakdosa,’ which emphasized the symbolism of 'solution of worries' and 'nose.' They also produced an Instagramtoon through their Instagram accounts or practiced a problem-solving program using Instagram's Q&A function. It was divided into three episodes, with the story that ‘Kopakdosa,’ the representative character of the team, listens to the story of a student who is worried about getting a job and solves the problem. In the last episode, it gave warm comfort to the content viewers by advising their mindset when solving their problems. The problem-solving program through Instagram Q&A, was conducted anonymously on various concerns such as study, career, and personality in the form a Kakao talk conversation between the questioner and Kopakdosa. Besides, various activities were carried out to promote the Standing Stone Buddha in Jangsan-ri, including the Comin Record Group and goods.
instagram @gong_baek_
As a result, after being selected for the project, team 'Gongbaek' received the highest score in the evaluation of the performance results and was re-selected for 'the Cultural Citizen Proposal Independent Content Development Advancement Support Project.' They characterized a little-known regional cultural property and introduced it using familiar and interesting contents. Through this, it can be seen that the Gongbaek team's ability to create an opportunity for people to get closer to precious cultural resources in the region that people were not usually interested in is great.
Sources:
https://news.unn.net/news/articleView.html?idxno=539131
http://www.chungnamilbo.co.kr/news/articleView.html?idxno=691506
http://cheonan.grandculture.net/cheonan/toc/GC04500695
Team Gongbaek Instagram account: @gong_baek_
