Trending-: Offline Business Channels
Kicker : COVER STORY(Commerce) Trending-: Offline Business Channels Thinking Out of the Box Is Necessary for Everyone Do-Hyuk Kim, Reporter email@example.com 'Retail Store' In Our Minds Often Look Like This As we all know, the smartphone has changed our entire world dramatically. It helped people to stay online regardless of their location, encouraging them to communicate more and fetch necessities conveniently in a way no one could have possibly expected previously. Buying a new item to enrich or to show off your life never felt so easy, until the appearance of the smartphone. Before these little pocket-rockets dominated the solution of accessing the internet, there was something called ‘the computer.’ Online commerce was born at that time, and never hesitated to grow up its market share since it’s first appearance. Amazon raised the bar of online commerce provider in America decades ago by selling budget-friendly books that could be accessed via online. Then in Korea, a company called Coupang completely reshaped how online commerce worked by fully utilizing smartphone’s interface and a marketing strategy to match. Everyone now believes that online is a supreme channel for purchasing goods for their daily lives and those beliefs are sturdy, because it has been reinforced for years. But interestingly, a major shift in commerce has already swung into action. Not only did the development of the smartphone and improvement of cellular technology reinforced online commerce to be the segment you should care about, but COVID-19 did too. The virus that humanity had never seen before locked down our daily lives, then led everyone to step into the world of contactless everything. Contactless shopping also turned up, rising as the most crucial shopping channel companies to consider. In fact, every month of 2022 marked an increase of the volume of online shopping compared to 2021. Popular opinion says that other shopping channels already reached their peak in terms of growth, but online shopping – which includes mobile shopping – still possesses headroom to become much more influential. That made all retail companies dive and focus on online shopping, but some people are thinking differently. Familiar Brands Are Constantly Innovating, Striving for Survival One of the most popular brands for purchasing clothes in Korea, ‘Musinsa’ recently opened an offline store that encourages customers to visit for taking a look at clothes they are going to buy and try them. Musinsa originally began as an online-only seller that spun all types of clothes, including underwear and sunglasses, and currently is the biggest shopping channel that the younger generation likes to visit. The offline store was a following act for launching their private clothing brand, ‘Musinsa Standard’, and they decided to open a place where people can experience the clothes. They knew that the biggest concern people got while shopping online is that they should confirm purchase without looking and touching the product they are going to buy. So, in the middle of the COVID-19 era when social distancing was ongoing, they launched their flagship store in the heart of Seoul, Hongdae. Foreign example brings up ‘Sephora’, which is a French company that sells cosmetic products. We are all familiar with drugstores such as ‘Olive Young’ that sell a variety of products including snacks and beauty related consumer goods. Sephora is one of them, but different in one significant point. Sephora built an offline store that does not sell any of their displayed products to customers. Those stores are only focused on experiencing their products and customers should go back home without any purchase. After people returned to their homes, they should order those products experienced via the online store Sephora has prepared. Sounds quite weird and intriguing, but Sephora’s out of the box plan succeeded. No other competitive drugstore brands marked growth during recent offline store’s downturn, but Sephora recorded growth due to this strategy. Enhancing customer satisfaction by giving a chance to customers to wear those cosmetic products and closely examining their looks worked to satisfy customers. Luxury Brands Are Also Sensitive to Latest Vogue Not only do consumer-friendly cheap brands struggle to attract customers, but luxury brands too. Chanel is constantly enticing customers by opening pop-up stores. Current pop-up store ongoing is placed in Bukchon Hanok Village located in the center of Seoul. In Chanel’s latest pop-up store, you can experience Chanel’s perfume lineup. Because perfume conveys scent, it is hard for customers to fully perceive what the perfume conveys to the user. To eradicate this problem, Chanel brought up an offline pop-up store, but in a slightly different way. The way to access this pop-up store and go through programs that they have prepared is to buy a Chanel product. Then a private invitation follows, which encourages customers to make a visit. This unique proposition shows that the purpose of pop-up stores is not simply attracting every single people that are familiar to Chanel, but to lock in their already experienced customers to constantly buy Chanel’s other products. Luxury brand’s customers tend to spend their money much more willingly and have other options to move on to different luxury brands, and it looks like Chanel penetrated their consumption habits. Emphasizing their heritage and uncompromising qualities through offline stores is one of the marketing plans that shrunk while social distancing was ongoing, and Chanel quickly took the lead by proposing these pop-up stores every single year recently. Different Tactics Always Accompany Dangers This altering plan to returning to offline stores is not unusual, but there are some significant risks that follow. The first issue is related to distribution of product. If a company sticks on online channels, the thing they only have to do is put all of their consumer goods in a single warehouse and contact delivery services to send them to customers. But opening up offline stores makes everything much more complicated, forcing companies to distribute sufficient amounts of each good at every single store. If the company sells products that are not influenced by the date going passed, that would be less problematic. Companies selling groceries or processed foods need to throw away foods that have already passed expiry date, and that is all included in costs that the company should undertake. Secondly, opening an online shopping mall is considerably cheaper than a genuine store offline. Incarnating an internet site and uploading products that are expected to sell requires way less people to be involved. All they need is a team to construct an internet site and maintain it to be hassle free for customers, but an actual shop requires more workers to bring products to the store and arranging, selling and cashier to process the entire product buying progress. Fewer people involved means a huge amount of cost saving, because when you calculate all the cost that have been spent for forming a business, labor is the most expensive one and eats up most portion in expense. Due to high expenses on providing wages for employees, some stores are bringing up robots and vending machines to avoid using people for providing services to customers. Purchasing machines might cost some money at the moment, but in the long-term, the amount that machines save is tremendous. There is a clear limitation too, where the quality of services provided by actual humans and robots differ dramatically. If the offline store is opened for improving customer satisfaction by delivering an outstanding customer experience, like the examples that this article has given previously, ensuring all those prices is essential. As we have found out, various brands worldwide are striving to improve their performance during hard times. Most people are still thinking about the pending trend that everyone talks about that focusing on online shopping channels is essential. That is true, but to become ahead of the curve requires more blue-sky thoughts. Returning to opening offline shops might be risky, but customers’ response is compensating those extra expenses. The world is changing faster than people are expecting, so I hope readers of this article practice to think outside the box. Sometimes, ostensible madness can change the world. Sources: https://kosis.kr/covid/statistics_onlineshopping.do https://www.gqkorea.co.kr/2022/12/16/%EC%83%A4%EB%84%AC%EC%9D%98-%ED%96%A5%EA%B8%B0%EB%A5%BC-%EB%A7%8C%EB%82%98%EB%8B%A4/ https://www.gqkorea.co.kr/2021/06/04/%EB%AC%B4%EC%8B%A0%EC%82%AC-%ED%94%8C%EB%9E%98%EA%B7%B8%EC%8B%AD-%EC%8A%A4%ED%86%A0%EC%96%B4-%EB%AC%B4%EC%8B%A0%EC%82%AC-%EC%8A%A4%ED%83%A0%EB%8B%A4%EB%93%9C-%ED%99%8D%EB%8C%80/ https://www.collinsdictionary.com/ko/dictionary/english/supermarket (Image)View more
How Long Will South Korea Be in the Earthquake-safe Zone?
Kicker: DEBATE How Long Will South Korea Be in the Earthquake-safe Zone? By Da-Hwee Kim, Editor-in-chief firstname.lastname@example.org On January 9, 2023, at around 1:28 a.m., an earthquake of magnitude* 3.7 occurred in the 25 km sea area toward Ganghwa-gun, Incheon. It is the first earthquake of 3.5 or higher in 70 days since the Goesan earthquake in October and was recorded as the first earthquake of the new year. Minor earthquakes have occurred in Korea in the past, but as the fairly large earthquakes that occurred in Gyeongju and Pohang in the mid-2010s, doubts about whether Korea is truly an earthquake-safe zone have only grown. * magnitude: the great size or extent of something Domestic earthquakes South Korea is known to be actually located inside the Eurasian plate. For this reason, seismic activity occurring on the Korean Peninsula cannot be explained by plate tectonics*. In addition, it is not directly in the seismic** zone. However, deep earthquakes hundreds of kilometers deep in the East Sea are believed to occur in the Benioff Zone of the Pacific Plate, which subducts obliquely under the Eurasian Plate from the Japan Trench. All other earthquakes occurring in and around the Korean Peninsula are also earthquakes that occur inside plates. * tectonic: relating to the structure of the earth's crust ** seismic: relating to earthquakes or other vibrations of the earth and its crust. https://www.bgs.ac.uk/discovering-geology/earth-hazards/earthquakes/what-causes-earthquakes/ In the case of Japan, Taiwan, and China, our neighboring countries, earthquakes occur frequently because they are located on the tectonic plate boundaries, and the damage they suffer from earthquakes is also quite large. Compared to this, it is easy to think that Korea is a safe place; yet it is absolutely forbidden to think that way. Earthquake history in South Korea Official records related to earthquakes can be found in historical sources such as 'History of the Three Kingdoms', 'History of the Goryeo', and 'Annals of the Joseon Dynasty'. Nevertheless, those records are insufficient to conduct current seismic research. Still, it can be seen from these records that about 1,800 felt earthquakes occurred from AD 2. http://english.hani.co.kr/arti/english_edition/e_national/819394.html Since the 19th century, relatively weak seismic activity has continued, and recently, in September 2016, the Gyeongju earthquake measured 5.8 on the Richter scale and in November 2017, the Pohang earthquake measured 5.4 on the Richter scale. What’s more, the number of minor earthquakes has increased considerably. According to the Korea Meteorological Administration's record of earthquake occurrence trends, the average number of earthquakes recorded in analog observations from 1978 to 1998 was 19.1. However, in digital observations from 1999 to 2020, an average of 70.6 earthquakes, more than three times higher, were recorded. Small and frequent earthquakes, why should we not ignore them? Earthquakes are generally characterized by the fact that as the number of small earthquakes increases, the likelihood of a large earthquake increases. The status that many small earthquakes occur means that the accumulated forces in the fault* zone have been collected enough to cause earthquakes. A series of small earthquakes simply means that the fault is weakening. The weakened fault is greatly broken at once by the accumulated force in the crust, and a large earthquake may be induced. Therefore, an increment in the number of small earthquakes is never desirable in terms of seismic hazards. * fault: a fracture or zone of fractures between two blocks of rock Recently, studies on the relationship between seismic activity and earthquake structure in the Korean Peninsula have been conducted. But unfortunately, most of the data is high-altitude seismic data, so it is difficult to accurately estimate factors such as the epicenter or magnitude. Discovery of active faults According to a recent government report on active faults, 16 places in the southeast area were analyzed as active faults. Furthermore, it is said that there are several active faults in the Chungcheong area. In this report, they analyzed quaternary faults of the Cenozoic Era or active faults with a high risk of earthquake recurrence. The analysis yielded very surprising results. The activity of faults was analyzed for the first time in Korea, and 14 active faults by section, including the Yugye segment of the Yangsan fault, were confirmed only in the southeast region of the Korean Peninsula. Including this result and the active faults investigated by the Ministry of Science and Technology, there are a total of 16 faults. We cannot help but feel a sense of fear with these findings. * quaternary: denoting the most recent period in the Cenozoic era What actions to take during an earthquake It is virtually impossible to prevent natural earthquakes with human power. That is why it would be of great help if we knew, even at a personal level, what to do in case of an earthquake. Here are a few actions to take during an earthquake. First of all, if you are in a building, get under a table or desk and wait for the shaking to stop. If you are outside, be aware of falling objects and evacuate to an empty lot. And don't ride the elevator. This is because if you board an elevator during an earthquake, you may be trapped in it and unable to get out. There are many other evacuation tips, so please refer to the image below. Ministry of the Interior and Safety (xn--le5b23c9wbqa.com) South Korea may have been a safe zone from earthquakes before. Even so, who can be sure of the safety of the coming future? As mentioned above, seismic activity on the Korean Peninsula occurs inside the plate, so it is frustrating that there is no theory about it. I believe that our country also needs an attitude of constantly conducting scientific research and preparing meticulously in preparation for possible disasters without continuing to be too complacent. Sources: https://www.yna.co.kr/view/AKR20230109001152530?input=1195m https://www.doopedia.co.kr/doopedia/master/master.do?_method=view&MAS_IDX=101013000860125 https://www.weather.go.kr/w/eqk-vol/archive/stat/trend.do https://edu.ksc.re.kr/site/main/archive/article/%EC%9E%91%EC%9D%80-%EC%A7%80%EC%A7%84-%EA%B8%89%EC%A6%9D%EC%9D%80-%ED%81%B0-%EC%A7%80%EC%A7%84%EC%9D%98-%EC%A0%84%EC%A1%B0-%ED%98%84%EC%83%81?cp=1&sv=%EC%9E%91%EC%9D%80%20%EC%A7%80%EC%A7%84&pageSize=8&sortDirection=DESC&listType=list&catId=11 https://news.kbs.co.kr/news/view.do?ncd=7597280&ref=A https://scienceexchange.caltech.edu/topics/earthquakes/what-causes-earthquakesView more
Kicker: EDITORIAL Ready to Run By Da-Hwee Kim, Editor-in-chief email@example.com This winter has been exceptionally cold. It snowed very much and recorded a record-breaking cold snap. However, now the warm spring is just around the corner. March means a new semester for us, and it is always full of hope and vitality. If you think of this year as a running race, this month is just the starting line. A fresh start is always exciting. Of course, as time passes, you may get tired and difficult things may happen. But I hope that doesn't make you frustrated or depressed. Because there are many bright days ahead of us. I hope all of you can take a long look forward and think wisely. In the hope that you will gain strength for each day that will unfold anew, I leave you with a few quotes that will fill your soul and boost your energy. “It’s never too late to become who you want to be. I hope you live a life that you’re proud of, and if you find that you’re not, I hope you have the strength to start over.” — F. Scott Fitzgerald “I hope you realize that every day is a fresh start for you. That every sunrise is a new chapter in your life waiting to be written.” — Juansen Dizon “The magic in new beginnings is truly the most powerful of them all.” — Josiyah Martin Do you feel more confident after reading these quotes? Are you ready to run now? Then let's make it great again this year :)View more
Virtual Influencer’s Diversified StageLike 0
keep tabs on someone ~를 예의주시하다, 감시하다 Ex) A: You really kept taps on her. 너 계속 그녀를 지켜보고 있었구나? B: It's most of what I do here. 내가 여기서 하는 일이 주로 그런거지 By KSY, Reporter