Kicker : ENTERTAINMENT The Reason Why People Love Romance Reality Programs By Yun-Seo Jung, Cub-Reporter firstname.lastname@example.org ‘EXchange’, ‘Change Days’, ‘I Am Solo’,.. Have you heard or watched these programs? Recently, various romance reality shows have been aired with the great attention of the viewers such as ‘Exchange,’ ‘I Am Solo,’ ‘Change Days,’ and ‘His Man’. Romance reality programs are based on various subjects, including people who meet each other for the first time, couples who have broken up, couples who do not get along well with each other, and even LGBTQ – Lesbian, Gay, Bisexual, Transgender, Queer or Questioning. There is a craze for dating reality programs, especially the most popular program is the EXchange series. On June 25th last year, ‘EXchange 1’ was first unveiled through the domestic OTT platform, ‘Tving.’ The program, which had been a hot topic even before it was aired due to the title of "Transfer," drew people's attention in that it was different from the existing romance reality programs. Unlike the previous love reality programs, which men and women who had no contact with each other met and were looking for love, ‘Exchange’ is distinguished that it is a story about broken up couples living with ex-girlfriends or ex-boyfriends called X and finding their own love. The view count of the full version of "EXchange 1" and "EXchange 2" released on YouTube And then, how popular is this program? Tving, which the main episode is released on, does not disclose the number of views of the original content. However, as of early August, the views of the official clip video had reached about 10 million for about three weeks since the release of ‘EXchange 2,’ showing its popularity. In addition, according to the analysis of the mentions of ‘Some Trend,’ a big data analysis center, the number of mentions of SNS on July 15, when ‘EXchange 2’ was first released, was about 30,000. In the case of other programs, about 2,000 cases of ‘His man,’ about 900 cases of ‘I AM SOLO’ and about 380 cases of ‘Change Days’ have been mentioned steadily. Why Are Dating Reality Programs So Popular? Then, why is love reality so popular? A psychology professor at a university said that it can explain the reason why the MZ generation likes to observe other people's love through a dating reality program with a normal crush phenomenon. Normal crush is a combination of normal, which means ‘normal,’ and crush, which means ‘falling in love.’ In direct translation, it means 'opposite to the ordinary.’ In other words, it refers to the tendency to pursue general and ordinary things rather than special and colorful things. The professor said that, “Realistic means that it is accessible,” adding "They really like the part that viewers of the program can observe and accessible around us, not the relationship of great celebrities." And then, he linked the reason why the current popular programs have a unique setting unlike before, but it is popular with the honest characteristics of the MZ generation. He explained, "Every human being has a desire to be another me, and I think the MZ generation actively want to express this desire. I think it is the characteristic of the generation that expresses ‘the desire to change partners’ or ‘live in the same house with their X,’ without looking at others feelings.” Kim Heon-sik, a pop culture critic, analyzed that the reason why romance reality programs with unique settings are so popular is because the point that viewers consume the programs has changed. He said that the love can be completed only when dating or marrying in the past, but nowadays, even if not necessarily, it has changed to consume the men and women matching themselves, and now the focus is on consuming various situations and emotions that come from the meeting itself. Therefore, it is considered that the reason why non-celebrity love reality shows, which appeared after a long time, have become so popular with viewers is because of differentiated concepts that reflect the changed times. Viewers cheered the appearance of romance reality programs that realistically reflected the changed generation, which soon led to tangible results such as engaging topics. The Desirable Attitude of Viewers Toward the Program The love reality shows are characteristic in that they have non-celebrities as casts, and they have approached viewers more realistically, but there are certainly problems that follow. Viewers who were just dissatisfied with the appearance of the cast acting with sincerity by immersing themselves in the program situation, did not stop watching, but made indiscriminate ridicule and excessive slander to them. They even visited their personal SNS and continued to send personal aggression DM (Direct Message) to criticize the cast. As the phenomenon became more serious, the production crew of one program wrote on SNS directly to stop the slander toward the cast members. It is also important for viewers to immerse themselves in the program and enjoy it, but it is a problematic behavior to be overly immersed and slander the cast. The burden of casts who participate in the program with honest emotions by revealing their personal information to many and unspecified persons will also be significant. Therefore, viewers who appreciate it should also have a desirable viewer’s attitude that does not indiscriminately criticize them. As the generation changes and the time changes, even programs with the same formats are changing accordingly. With the popularization of OTT platforms, the types of programs have diversified, and limitations are disappearing in various areas such as the type of cast, and the level of broadcasting. Therefore, I think viewers' attitudes toward non-celebrity casts should also become more desirable because programs that star non-celebrities are likely to spread in the future. Sources: https://www.hankookilbo.com/News/Read/A2022011309540004837 https://some.co.kr/analysis/social/mention?keyword=%ED%99%98%EC%8A%B9%EC%97%B0%EC%95%A02&startDate=20220722&endDate=20220821&sources=blog%2cnews%2ctwitter&excludeRT=false https://some.co.kr/analysis/social/mention?keyword=%EB%82%98%EB%8A%94%EC%86%94%EB%A1%9C&startDate=20220722&endDate=20220821&sources=blog%2cnews%2ctwitter&excludeRT=false
Kicker: ENTERTAINMENT What about Going to Festival? Festivals Being Held after Covid-19 By Kyung-Jin, Cub-Reporter email@example.com Do you like to enjoy something in crowded places or go to festivals together? Then, do you have memories participating in festivals or events recently? Perhaps there is No. It is because there could not be events that would bring many people together because of Covid-19. Therefore there was no way to gather majority indoors or outdoors and nothing to enjoy. Many people like to go to festivals and concerts, however recently, as the restriction of social distancing has disappeared, we can take off our masks outdoors. And various festivals have begun to be activated because there is no limit on the number of people. Various festivals have been announced to resume, and festivals are actually underway. First of all, the best festival for students like us to participate in is university festivals. With the operation of various booths and invitation of invited singers, many people can enjoy the festival again. There are university festivals that have already been held in May, and there are university festivals that are scheduled to be held in the future. Sangmyung University is also scheduled to hold a festival in May 30 and 31. And also it is scheduled to come Psy and Jannabi as invited singers, and booths will be operated by various departments and clubs. In June, the Water Bomb event is scheduled to resume at Jamsil Stadium in Seoul. The Waterbomb Festival is a music festival where audiences choose their favorite artists and teams, watch artist’ performances, and have water gun fights. It is not a viewing festival, but a participatory festival that allows everyone to become the main character of the festival. It has not been held for two years due to Covid-19, but this summer’s music festival brand Water Bomb will be held. It is a music destival where you can enjoy performances and water events by various artists such as K-pop, hip-hop, and EDM. What is unique is that it is a festival that only adults can participate in. The Youth Festival is held in Olympic Park. The Youth Festival is a festival that began in 2009, with a cumulative audience of 200,000 people. Although it has not been held due to Covid-19, it has been receiving attention from many people as it resumed this year. This festival is expected to be enjoyed in various fields because it is a festival where you can experience various cultures such as lecturers, performances, and talks. There is another festival held at Olympic Park. It is the Seoul Park Music Festival. It was the first held in 2018, and this year is the third on due to Covid-19. It is a festival where you can see performances, eat, and enjoy things in the park in the city. Unlike other festivals, it is representative music festival that anyone can enjoy together. In addition to the artistic field, festivals and events are being held in sports and various fields. In sports, the timing of Covid-19 and the current pattern have changed a lot. As before, eating and cheering were allowed in the stadium. As there is no seating distance, more people are coming to the stadium, and sports clubs are also resuming events for spectators. There is also an event to discount ticket prices, so many people are enjoying leisure while enjoying this benefit. In addition, the All-star Game, which can be called a sports festival, will be held again. It is expected that festivals that were not enjoyed during the Covid-19 period will resume in these various fields. More festivals are being held and scheduled. This change means that our lives are returning to the same routine as before. As the festival is held, there is a place where many people can enjoy leisure time and be together again. I hope that there will be more opportunities for everyone to shake off all the difficulties and enjoy them as one. Sources: https://www.wikitree.co.kr/articles/755776 https://imnews.imbc.com/replay/2022/nwtoday/article/6362783_35752.html
Kicker: ENTERTAINMENT Do You Know How to Ride a ‘Ddareungi’ Bike Cheaper? : Introduction of the Bicycle Driving Ability Certification System By Su-Yeon Park, Reporter firstname.lastname@example.org Have you ever ridden a bicycle called Ddareungi? ‘Ddareungi’ is a public bicycle system provided throughout Seoul, and it is a kind of living transportation. Many people enjoy cycling as a sport that they can use on the streets, including the Han River. In addition, bicycles are not only healthy means of transportation, but they also do not emit greenhouse gases, so there is no environmental pollution problem. Currently, the cost of using Ddareungi for an hour a day is 1,000 won, and you can use it at a low price. But if you could use a bicycle 30% cheaper, would you like to try it? There is always a risk of traffic accidents because roads are mixed with various means of transportation other than bicycles. According to the analysis results of bicycle traffic accidents released by the National Police Agency and the Road Traffic Authority, about 50,000 bicycle traffic accidents have occurred over the past 10 years (2011-2020), and 6,233 casualties have occurred in 5,667 traffic accidents in 2020. The bicycle driving ability certification system was introduced with the aim of preventing accidents by learning clear safety rules. <Bicycle Traffic Accident Analysis Results> What is the ‘Bicycle Driving Ability Certification System’? The "Bicycle Driving Ability Certification System" is a system newly introduced in June 2021 to enhance the effectiveness of bicycle safety education and to create a proper and safe bicycle use culture. It is a kind of license that a bicycle rider can obtain, like a driver's license granted to a vehicle driver. About the Bicycle Driving Ability Certification Test Precaution First of all, only Seoul citizens are eligible for the ‘Bicycle Traffic Safety Education Certification’ test in Seoul. Then, you must be a person who has completed bicycle safety education (theory and practice). Therefore, you should apply for bicycle safety education through the ‘Seoul Lifelong Learning Portal’ before taking the test. How to apply? 1. Access the website of the ‘Seoul Lifelong Learning Portal’: (https://sll.seoul.go.kr/main/MainView.dunet) 2. Click ‘All house number 1 (Neighborhood Learning Center)’. 3. Apply for education at the desired place by referring to the schedule posted in 'Seoul City Course Information'. <Example of how to apply for traffic safety education for bicycles> Overview of the test The certification system program is conducted in the order of safety education course completion, writing test, and practical test, and if you score more than 70 points on both writing and practical tests, you can qualify in recognition of your bicycle driving riding ability. Depending on the age of the candidate, the test types are divided into beginner level (9 to under 13 years old) and intermediate level (13 years old or older). Please refer to the table for evaluation items, evaluation contents, and acceptance criteria for each type. Type Target Evaluation items Evaluation contents Criterion for passing Beginner 9 to under 13 years old ∙Writing test -For infants or elementary school students ∙Practical test -Basic skills test for driving ∙Writing test -Traffic laws -Signals -Driving theory -Common sense -etc ∙Practical test 1) Basic skills test for driving: -Safe start and stop -Signals (left and right) -Gear shift -Sudden stop -Crossing the crosswalk -Passing through the intersection (turn left) 2) Driving test (Driving on the road): -ㄹ-shaped course -8-shaped course -Zigzag course Upon completion of writing and practical tests Intermediate level Over 13 years old ∙Writing test -For middle and high school students or adults ∙Practical test -Basic skills test for driving -Driving test (Driving on the road) When scoring more than 70 points for each of writing and practical tests Benefits If you pass the intermediate class of the ‘Bicycle Driving Ability Certification’, you can get a discount on the usage fee of ‘Ddareungi’. 1. Of the Ddareungi usage fees, ‘daily ticket’ will be discounted by 30% and the ‘regular ticket’ will be discounted by 15%. The discount period is two years from the date of certification, which is the validity period of certification. 2. The method of applying the discount is as follows. Successful applicants can automatically receive discounts when purchasing daily or regular tickets from the app after signing up for the ‘Seoul Bicycle Ddareungi’ app. <Discount Application Example in App> People living in modern society are enjoying a more convenient life thanks to various means of transportation. However, it should also be kept in mind that some people who do not abide by norms and rules can harm others. For example, pedestrians on the sidewalk may be injured by bicycles that are indiscriminately parked on the street. In addition, bicycles fall under the Road Traffic Law and are treated as traffic accidents in the event of an accident, so bicycle drivers need to pay special attention. I hope that the introduction of the bicycle driving ability certification system will be a successful start to revitalize a safe bicycle culture. I look forward to creating a safer transportation environment by gradually expanding such safety education and applying it to public bicycles as well as other means of transportation such as electric kickboards.
Kicker: ENTERTAINMENT (DRAMA) The Reason Why Squid Game Is So Popular: Thanks to Reality By Dong-Wook Kim, Editor email@example.com Squid Game is gaining sensational popularity being the first place in 94 countries on Netflix. More than 142 million people have watched this content. This number is three-quarters of Netflix subscribers. With this trend, some people might wonder wouldn’t a game like this happen in reality if the rich investors put their money into it? Japan has released a death match genre before Squid Game, which is evaluated to be similar to Squid Game. However, the content could not melt the hearts of the public. What made Squid Game more popular than other similar genre contents? The Likelihood of the Story Different from Other Works Like Squid Game, this kind of genre is called a battle royale. Battle Royale is a genre which players compete with each other until the last player survives in the end. It is a series of processes that players eliminate to go up. A Japanese comic named ‘Battle Royale’ was the example of this genre. The host locks up the students (players) to make each other to kill themselves. This kind of setting which is extreme gives a lot of tension to the audiences. However, there were a lot of works which use battle royale settings, but they failed to become a success. One of the Scenes that is Used in the Movie ‘Battle Royale’. The setting used in Squid Game is not that tempting, but the relations and the story between the characters are quite unique. Most of the battle royale story focuses on the survival of the main characters rather than how these characters end up being here or why they are fighting. The whole story gets off track and viewers lose interest. Squid Game put emphasis on the background of the characters. A man with a suit suggests people who have no money to do a game of slap-match to win for money. The people get attracted with this simple rule at the same time, dragging themselves into this money game. This action makes people who have no hope because of money to earn money easily just by winning a simple game. It helps the viewers to understand why these people are driven to the end. Main Characters who appeared in Squid Game During the game, there was a chance for the players to give up the game if the majority of the players agree to do so. The competitors barely gave up not to do the game but the upcoming reality was as painful as the game. The Squid Game director adds the inevitable family issue on why the players should rejoin the game. This slight detail made the viewers to empathize and get into the characters. Simple & Interesting Korean Traditional Games The games which Squid Game represents are very Korean style. Red light, green light, Dalgona, Tug of War, Marbles and the Squid Game. These games seem to be everywhere around the world, but they are just so Korean. This might be a reason why foreigners thought these games are very interesting and remind themselves of their countries’ way. Back in the day when there was no internet and no smartphones, the games that children were able to play must have been limited. Games, like marbles and slap-match, might be familiar to most of the people around the world. These games share a common ground that the rules are easy to understand to join for the first time. Traditional Games in Squid Game Something that Could Exist in Reality Life is a circle of infinite competition. Most of the people around the world agree with this sentence. What if the reversal happens from those who have fallen behind in the competition? This extreme story makes people to put in their lives. The scene that VIPs enjoy watching the show between the competitors plays a part too. The viewers might think that this could really happen if billionaires make everything come true inside the Squid Game. Squid Game also sets the VIPs as foreigners. When the final game, Squid Game, starts, the frontman introduces the game rules of Squid Game because the Squid Game has some typical rules. The frontman is a tool that the directors considered for foreigner viewers. Imagine if the VIPs were Koreans and the frontman is explaining the rules to them. The viewers might seem that it is a bit awkward. YouTube Creator Mr. Beast Preparing for the Real Squid Game Over the past few years, OTT, short for over-the-top media service, are becoming a trend. One of the dominant OTT platforms, Netflix, is investing a lot of money in Korean contents. As a reward to this belief, Korean contents are repaying with high profits. Since Disney is ready to compete with Netflix, it is important to release more entertaining original series. Korean content makers and Netflix have become interested in each other, so the subscribers’ expectations of high-quality content follow. Viewers from all over the world are falling in love with Korean content like Squid Game. The situation is win-win for both Korea and Netflix. For Korea, it is a step further to become a powerful content making nation. We are about to become a country that produces good music, dramas and movies this will help us to become a powerful nation that can influence other countries. For Netflix, they are in a situation of losing customers due to Disney and other OTT services. Taking advantage of the crisis, this is a great opportunity for them to show customers who the original owner of the OTT market is. Competition between the big platforms is always great news to the users. Let us expect some overheat in this market. Sources: https://www.buzzfeednews.com/article/elaminabdelmahmoud/squid-game-netflix-review-lupin-international https://www.nbcnews.com/pop-culture/pop-culture-news/netflix-s-squid-game-sensation-here-s-why-it-s-n1280646
Kicker: ENTERTAINMENT Two Sides of the Algorithm Focusing on YouTube Sensationalism By Su-Yeon Park, Cub-Reporter / Eun-Jae Choi, Reporter firstname.lastname@example.org/ Weloveeun123@naver.com The COVID-19 and non-face-to-face routines have accelerated digital transformation. Almost all daily activities are online, from travel, finance, accommodation, and delivery to purchasing OTT service content such as YouTube and Netflix. In particular, the rapid provision of customized information recommended by AI algorithms brings speed and convenience while taking consumers away from the pleasure of obtaining various kinds of information themselves. Do people "want to look for new things, hear them, believe them?" or "do they only look for what they want to see, hear what they want to hear, believe what they want to believe?" Let's find out the concealed two sides behind recommended services based on AI algorithms in the era of big data. The current portal's news arrangement service is done through algorithms. Kakao, one of Korea's largest social media platforms, has introduced "Rubics," an AI algorithm-based personalized news recommendation system since 2015, while the portal Naver has introduced "AiRS" since 2017. However, on June 17, the Special Committee on Media Innovation announced that it would seek to eliminate the system of recommending news through the portal's AI algorithm and strengthen news editing rights for news users and news media companies. The decision draws attention as it comes amid a debate over speed and convenience versus confirmation bias. Some argue that AI news recommendation algorithms that analyze people's tendencies increase users' satisfaction by providing search results very quickly based on personalized news preferences, and others say the lack of exposure to various news not only leads to confirmation bias but also does not help healthy society development. The biggest problem with AI recommendation algorithms begins with the priority of providing customized news or content that each individual prefers. American jurist Cass R. Sunstein called “Echo Chamber” the phenomenon of having biased thinking while communicating only with people he/she likes or has similar thoughts. This brings about "Confirmation Bias" in which certain individuals consume only content that suits their taste, AI algorithms continue to recommend content that they prefer, and at the same time do not listen to stories that people disagree with them. Among various media, algorithms can also be found on YouTube, which is used by many people. As with all SNS channels, users want to use the program for a long time, so they use algorithms by increasing their stay time by continuously showing videos that suit viewers' interests. However, these algorithms are causing many problems in which the subjects in the video are more sensational and excessive. The YouTube algorithm is also associated with Google. YouTube is designed to allow users to expose themselves to advertisements, earn profits and earn a lot of money from Google. In other words, the longer you use YouTube, the more advantageous it is. Therefore, YouTube algorithms increase viewing time, become addicted, and lock them up on YouTube platforms. Since popular videos are also exposed to the top of the search results, YouTubers use them to create more views and popular videos. This phenomenon is known as cyber-reck in online space. Cyber-reck cars have emerged as a word for YouTubers who quickly create and increase views whenever an issue occurs in an online space, such as a tow truck running to a traffic accident scene. Recently, YouTubers who create and increase the number of views by piecing together avideo like the case of medical student Son Jung-min, who was broadcasted in "I Want to Know It," can feel the seriousness. There are also false profit structures that incite subscribers or earn profits by spreading false information. In addition, YouTubers are increasing the number of views by sensationally adding thumbnail images and titles, which are preview images, to induce their own video clicks. Since YouTube consistently updates videos that users will like and be interested in, users end up stuck in certain frames and exposed to similar tastes of videos. Therefore, the continuous exposure of sensational thumbnails and images creates a big problem of uncritically accepting sexually targeted media. According to a survey of U.S. adults in the fall of 2018, the Pew Research Center said 64% of YouTube users find false information videos while using YouTube. In addition, 60 percent of people said they often see videos of people acting dangerously or in trouble. It shows that most people who use YouTube have seen videos that are problematic. There is a problem to leave various platforms to artificial intelligence alone. Therefore, it is necessary to discover new high-quality YouTube videos to prevent the spread of provocative and fake content indiscriminately. < U.S. YouTube User Survey> What should we do to avoid falling into the affirmative bias? You have to be in a position to double check if the information you are watching is really true. It is necessary to check whether the corresponding sources, media, and sources are properly identified. It should also be aware of various content and question whether only one's opinion is being unilaterally sent out. In the case of YouTube, harmful videos need to be actively blocked and reported one by one to create a better social environment. Furthermore, in the case of news, it is important that major portal sites in Korea provide services to users to select and organize news screens, not click the news as recommended by AI algorithms, but select and watch the news themselves. Just as there are advantages to everything, there are certainly disadvantages. Algorithms are almost impossible to stop all the problems that have arisen with YouTube, which has become very influential today. However, it is the wisest way for users to develop a critical view without consuming the contents of cyber-reckers. Therefore, it is very necessary for people to develop their media literacy ability to analyze and evaluate media, rather than simply absorb it as it is.
Kicker: ENTERTAINMENT(EXPERIENCE) Youth Day: A Policy for US by Yoo-Jung Kim, Editor-In-Chief email@example.com Do you know that September 18th is Youth Day? There are various events for our young people on this day. Since it's our day, we can know youth policy and see performances by young people. Don't you want to find out more about the Youth Day? Let's go find out what Youth Day is and what kind of events it's holding. <The meaning of the Youth Day Event> Youth Day is a legal anniversary established to promote the importance of youth rights and youth development and to raise interest in youth issues. The Youth Day event began in 2017, and this year marks the fifth year of Youth Day. This Youth Day has been enacted under the Framework Act on Youth since last year. It's a legitimate 'second youth day'. To this end, many organizations, including the government and local governments, hosted Youth Day since 2017. As a result, Youth Day events contributed greatly to the enactment of the Framework Act on Youth. Under the Framework Act on Youth, Youth Day became an official youth event. According to the Basic Youth Act, young people set a date for the third Saturday of September every year. Last year, "Youth Day" was held where young people can participate directly to the point that it was offline even in the case of COVID19. This year, it will be held at the Olympic Park Peace Square on October 30th. <5th Youth Day Temporary Poster> <An Event that we can participate in on Youth Day> Experience, employment, beauty and food can be seen at Youth Day events. In the experience, young people can make eco bags with handmade products and experience various VR devices. Job consulting is free and you can share tips related to TOEIC. In the beauty field, makeup professionals offer free makeup to young people. As for food, there is a place where you can eat and talk about various foods. Each year, there is also a time to invite various young entertainers to enjoy various performances. You can sing and dance so that everyone can enjoy it together. "Youth Song Festival and Dance Contest" will also be held so that we can go on stage ourselves. Currently, two Youth Day events are trying to recruit students from Sangmyung University to participate. The first one is a flash mob. It is an activity that shows the will of youth by dancing together. The second is university student supporters. Supporters of the Youth Day inform young people of Youth Day and participate in various events and reports. If you are interested, apply and have a good experience. <2020 Youth Day Event> <Various policies and laws for Young People> In fact, in the year when Youth Day began, a special job support program for young people was also launched. Various local governments help young people find jobs by creating programs in various fields. All support for this is free of charge, so if Sangmyung University students have any concerns about employment, let's find a special program in their region. In addition to the existing job support, 200,000 young people will be provided with a "special job support fund." It also established a "small businessman's new hope fund" for young self-employed people. The government is trying to help us in a variety of ways to make our lives better for young people. As youth policies and laws officially emerge, youth policies will also be sought in various regions. In fact, Gyeonggi Province has created a "Youth Interview Allowance" policy, which provides interview allowances five times per person when interviewed by companies and confirmation is made. In addition, based on communication with young people, the second youth life improvement plan is being promoted, such as expanding youth employment incentives and reducing the student debt burden. There are various policies for newlyweds considering not only employment but also marriage, so let's look for them and make good use of them! Like this, Youth Day is for all young people, including our Sangmyung University students. I recommend you to spend your time for us or participate in the festival for the Youth Day. Let's wait for our day which is only once a year. ◎For university student supporters and students interested in flash mobs, see the link below. *University Student Supporters: https://docs.google.com/forms/d/e/1FAIpQLSdJDy2l7iLxYD7Frfd_U5tS2_GuNm_OuZxfaws5-t2GtpoV6A/viewform *Flash Mob Participants: https://docs.google.com/forms/d/e/1FAIpQLSfnJn5n0fwhANj5NV2W03ytszn4XwBPBqIHC-NLlros-6no5g/viewform
Kicker: ENTERTAINMENT (CULTURE) Our Perception of Chinese Culture Slowly Penetrating Our Life What is China’s Northeast Project? Yeong-Jin Choi, Eun-Jae Choi, Reporter firstname.lastname@example.org, Weloveeun123@naver.com Sinocentrism*, the “Book-Bul Theory”, and Confucianism* all share the similarities; that they are deeply connected with the relationship between China and Korea since the past. Nowadays, Koreans are worried about the fine dust problems China is triggering that can cause a severe damage to a human body, and crimes that Korean ethnic minority groups of China are committing. COVID-19, a catastrophic disease worldwide has been a serious matter all around the world. Koreans too, are still suffering with the Corona Virus. Koreans are exploding with anger over the fact that the Corona Virus originated in China, and it has ignited far more critical issues. China’s Northeast Project is what Koreans are mainly focusing on now. This matter must be perceived as even more of a serious problem because it is slowly penetrating our life without us noticing. Therefore, by understanding of the examples of China’s Northeast Project and how the Korean twenties think of China, we must learn of the attitude of what we ought to have. *Sinocentrism: Any ethnocentric political ideology that regards to China to be central or unique relative to other countries. *Confucianism: A philosophy based on the ideas of the Chinese philosopher Confucius. Choseun Gumasa and China’s Northeast Project “Choseun Gumasa”, a television program from SBS has been seriously criticized and was cancelled due to the protest viewers have made. Although 80 percent of the total shooting has been done and outrageous* financial loss is expected, the drama could not keep on broadcasting. Gae-Ok Park, a writer of the scenario of Choseun Gumasa, has been massively blamed after Chung-Neung-Dae-Gun, a great man and admired by many Koreans as a name of King Sejong has served an exorcism* priest, Gumasa, a Chinese mooncake, Chinese dumpling, and Century Egg*. Even though the background of the drama was Choseun, China’s Northeast Project has been depicted*. What is China’s Northeast Project then? China’s Northeast Project is all kinds of histories and studies China has promoted since 2002 under the purpose of making every history that happened in China’s territory into their own. China claims that ancient Korea, the history of Goguryeo is one part of China’s Northeast Project, which is continuously provoking* a conflict between Korea and China. Chinese Product Placement of “Choseun Gumasa” *Exorcism: The process of forcing an evil spirit to leave a person or place by using prayers or magic. *Century Egg: A Chinese egg-based culinary dish made by preserving duck, chicken, or quail eggs in a mixture of clay, ash, salt, quicklime, and rice hulls for several weeks to several months. *Outrageous: Shocking and morally unacceptable. *Depict: To represent or show something in a picture or story. *Provoke: To cause a reaction, especially a negative one. Product Placement of Goddess Descend What is PPL? PPL is a konglish* abbreviation for Product Placement, also known as Embedded* Marketing, which is a type of advertising indirectly by exposing the product of a company continuously in the film or drama. It is effective by saying or showing the product over and over, making the viewer to unconsciously think positively of the product, and to buy it afterwards. “Goddess Descend”, a popular drama of tvN was also severely criticized for China’s product placement. At the seventh episode of Goddess Descend, an advertisement of Jingdong, a Chinese e-commerce* platform, was hung widely at the bus station. Plus, at the same episode, there were several posters attached at the convenience store advertising Zihaiguo’s instant cup ramaen. Netizens were worried that the drama may seem heterogeneous* to Koreans, and also called out that even though the drama was made by Chinese money, it has gone way too much. Chinese Product Placement of “Goddess Descend” *Konglish: English loanwords that have been appropriated into Korean and include many English words that are used in ways that are not readily understandable to native English speakers. *Embedded: Fixed into the surface of something. *e-commerce: The business of buying and selling goods and services on the internet. *Heterogeneous: Consisting of parts or things that are very different from each other. Positive Product Placement In a television program “What’s the Point of Playing?”, Jae-Suk Eu, a famous MC in Korea, was complimented even though he directly did product placement. Since active product placement can ruin the whole context*, viewers usually dislike it. However, it is unusual that the netizens liked his direct product placement. Since many other TV programs are continuously placing Chinese products these days, Jae-Suk Eu eating white rice, Kimchi, Gim-Bugak*, and nurungji was a clear point-out of criticizing cultural China’s Northeast Project and the current situation. This situation emphasized that the netizens do not just hate any kinds of product placement, but only if it does not share any point of views. Jae-Suk-Eu, Eating Korean Traditional Cuisines in “What’s the Point of Playing” *Context: The situation within which something exists or happens, and that can help explain it. *Gim-Bugak: Korean traditional cuisine which is fried seaweed paper coated with glutinous rice paste. *Nurungji: Korean traditional cuisine also known as crunchy rice, which is thin crust of slightly browned rice at the bottom of the cooking pot. Korean Culture Being Eroded Problems related to China not only appear from the outside but also from inside. The petition appeared on the bulletin board of the presidential office ‘Cheong Wa Dae’ on March 29th. "Please withdraw the construction of Chinatown in Gangwon Province*." The petition emerged as a major social issue and closed last month with the consent of as many as 677,80 people. In response, when Gangwon Province Governor* Choi Moon-soon was found to be pushing for a project to build China Dream City in Jeongdongjin, many people argued against it and posted a message on the national petition. Meanwhile, Kim Jong-moon, head of the Chuncheon Central Line Historic Site Preservation Headquarters, expressed his critical stance* on the construction of Chinatown. He said that Chinatown construction is part of the Northeast Project as much as China's most devoted effort, adding that it is the central site that can destroy the Northeast Project, and the prehistoric* sites in Chuncheon, Hongcheon, and Gangwon Province serve as the central site. He said, "The history of the Korean people itself is rooted in China and it is entrenched* in the history that China dominated the entire Northeast Asia, including the Korean people. However, if Chinatown is built in Gangwon Province, China could complete its own Northeast Fair History invasion." Furthermore, the petitioners strongly argued that the central prehistoric site is the world's largest historical site with huge artifacts excavated* and removing such valuable places for foreigners could result in our history being buried as it is. Thanks to these petitions, many petitions are appearing for Pocheon Chinatown in addition to Chuncheon. In addition, some argued that ‘Hongik people’ should be removed from history textbooks. Min Hyung-bae of the Democratic Party* of Korea proposed a revision to the Framework* Act on Education with 11 ruling party lawmakers. The plan is to delete the expression "under the ideology* of Hongik people" in Article 2's "Education Ideology" altogether and change the phrase "to all citizens." However, the education community protested, "Can we delete the core values that have been building the basic framework of our education since the founding of Korea just because they are abstract?" Not only the educational community but also ethnic religious groups and the people withdrew due to strong opposition. Potentially, problems are constantly occurring in Korea to promote the movement of the Northeast process. A photo calling for the withdrawal of the Framework Act on Education to delete Hongik human education ideology *Province : a large section of a country which has its own administration *Governor : a person who is in charge of the political administration of a region or state *Stance : form an opinion about something that affects society *Prehistoric : people and things existed at a time before information was written down *Entrench : to make it difficult to change *Excavate : usually use it to talk about large digging projects, like when people excavate in order to construct a foundation for a large building, or when they are digging up an area to look for ancient artifacts or dinosaur bones. *Democratic Party : the older and more liberal of the two major political parties *Framework : particular set of rules, ideas, or beliefs which you use in order to deal with problems or to decide what to do. *Ideology : a set of beliefs, especially the political beliefs on which people, parties, or countries base their actions. College Students' Perceptions of China With problems with China continuing to arise, a survey of what university students would think showed very negative results. A total of 40 people answered, 57.5% of the respondents said they were "very unlikely" when asked if there was a positive perception of China, 25% chose "unlikely" and 17.5% chose "normal". In addition, 77.5% answered "yes" when asked about the tendency to avoid buying products related to China or China. And 90% of the respondents said "yes" to whether they felt serious about the Northeast Project, the most controversial issue, indicating that the overall perception of China was very poor. Students could receive the most answers from self-centered thinking as they looted cultures such as fine dust sources, lack of copyright awareness, historical distortion*, communism, corona origin, and Sinocentrism. In addition, about 45% of the questions about "Do you think Korea's influx of immigrants and ethnic Koreans is more important than the opinions of the people?" showed that "very unlikely," indicating that college students who feel many problems not only in China but also in Korea. Finally, if we look at the students' opinions on the Northeast Project process in China, they wrote most of the concernthat, worry about making Korean culture their own, and opinions that this should be treated as important in the program like broadcasting companies. However, these surveys also showed that students tend to have a lot of fragmentary views and subjective thoughts in their opinions, therefore the environment and media that can develop education and accurate judgment on these points should also be considered important. *Distortion : the changing of something into something that is not true or not acceptable Cases of China's northeastern process and surveys of actual college students show that relations between Korea and China have overheated. In addition, unlike in the past, as the media developed, many people raised these problems and they have emerged as a central issue. As the Northeastern Process worsens, the phenomenon of losing the identity of Korea's history and culture continues. In this regard, the Korean people should make efforts to protect their culture. The broadcast media and social media, which have a lot of power to pay attention to and prevent China's slowly penetrating Northeastern Process, need a lot of attention when dealing with these issues. Also, people should voice various opinions and point out problems throughnational petitions and constantly argue about China's Northeast Process and history distortions that potentially occur in Korea. However, it is not right to judge China as a whole due to the problems of China's Northeast Process. Since it can cause secondary problems that can even spread to Chinese hatred, we should try to solve the problem by focusing on the problems of the Northeast Process, not on race.
Kicker: ENTERTAINMENT(PRESS) Continuous Keyboard Warriors: Focusing on Press Fairness By Eun-Jae Choi, Reporter Weloveeun123@naver.com Recently, the issue of the seriousness of school violence has been re-examined with the recent "Me Too movement of celebrity school violence." Entertainers who influence people a lot through media, such as idols, actors, and broadcasters, should be more careful, but public opinion has raised a lot of anger over the many aggressors* of school violence who hurt victims in their socially immoral behavior. However, while the perpetrators were obviously wrong, we have to know a "keyboard warrior" in biased public opinion coordination. So we need to pay attention to another group of people hidden in the case of school violence perpetrators*. <School violence illustration> *Aggressor : The aggressor in a fight or battle is the person, group, or country that starts it *Perpetrator: someone who has committed a crime or a violent or harmful act What is "yellow journalism"? The problem of school violence in the entertainment industry is slightly different from that of the general public. It is the wrong media article that drives those problems. This is called "yellow journalism". The simple definition of yellow journalism is to incite readers with provocative* titles and articles. It is characterized by a tendency like sensation journalism, which stimulates the primitive* instincts* of the public and appeals to curiosity to report on interest. As the logic of capitalist market competition intensifies, newspapers refer to the phenomenon that the content is increasingly stimulating and filled with sensational events such as crimes, bizarre* incidents, and sexual scandals. The characteristic of yellow journalism is that it uses provocative titles in editing and has excessive photography. In 1889, W.R. Hearst's "Morning Journal" took steps from J. Pulitzer's popular Sunday cartoon "Yellow Kid" to create another "yellow kid," and at the same time, the two magazines were fiercely* competing for the yellow kid. It was later referred to as "yellow press" or "yellow paper" for newspapers that published sensational articles. Yellow journalism has been around for a long time, but it can be particularly serious in entertainment events. *Provocative : it is intended to make people react angrily or argue against it *Primitive: belonging to a society in which people live in a very simple way, usually without industries or a writing system *Instinct : the natural tendency that a person or animal has to behave or react in a particular way *Bizarre : very odd and strange *Fiercely : in a frightening, violent, or powerful way Repeated media play and malicious comments Earlier, some people were damaged by false information in the’ Me Too movement’. It's Chu, an idol member of ‘Girl of the Month’. Unverified articles related to school violence have grown indiscriminately*, and as various communities and malicious* comments have intensified, related agencies and artists have written appeals to stop. Eventually, the article about school violence was false, which led the agency to file a complaint against netizens who spread false information. Under the provisions* set forth in the Constitution, the press and publication shall not infringe* on the honor or rights of others, public morals or social ethics. It is stated that when the press or publication infringes on the honor or rights of others, the victim may claim compensation for the damage. In order for privacy disclosure to be justified, it means that reports of privacy violations cannot be unconditionally justified on the grounds that celebrities and celebrities are public figures because they must be of legitimate public interest in public interests. However, there are keyboard warriors that appear with the wrong press. It's the people who post too many malicious comments. Among celebrities with thick fandom, the victims' protection is not being protected by the incitement* of malicious comments. Regarding the school violence issue, Su-jin, a member of the famous idol "Girls" group, caused secondary damage by writing malicious comments to the victim who was assaulted by Su-jin due to her strong female fan base. The victim eventually decided to file a complaint and responded to the continuous second assault, but the wounds of the victims remained indelible*. < Photos of the Me Too movement victim, Choo, and the school violence perpetrators, Sujin.> *Indiscriminately: in a way that does not show careful choice or planning, usually with harmful results *Malicious: intended to harm people or their reputation, or cause them embarrassment and upset *provision : the act of giving it or making it available to people who need or want it *Infringe: break rules or do something which disobeys it *Incitement: the act of encouraging someone to do or feel something unpleasant or violent *Indelible : mark or substance is impossible to remove by washing or in any other way The basic mission of the press is to preserve public character and to verify facts objectively. Wrong articles, which were written with inaccurate and sensational titles, continue to appear filled with gossip and sensational articles, not only about victims of school violence. As a result, we should recognize that there is a growing number of keyboard warriors, such as those who post malicious comments with false information, and develop a view that should be looked at objectively and critically, not instigated by media companies. Celebrities who influence us a lot have that responsibility, but there is no public nature, and the yellow journalistic reporting practice of writing articles with information that is overly stimulating and false should be changed.
Kicker: ENTERTAINMENT (CULTURE) Daughter-in-Law, Gender Stereotypes in Korean Culture -Focusing on ‘The in Law’ Drama By Eugene Ha, Reporter email@example.com Do you know the drama 'The in Law', which aired on Kakao TV last November? Based on a popular webtoon called ‘Myeoneuragi,’ it has recently become a hot topic on Instagram and Facebook. ‘Myeoneuragi’ is a word that refers to a daughter-in-law in a cute way, which is a direct and affectionate word. From the title, we have a foreboding of what will unfold. Since its release for the first time, it has garnered more than 1 million views and ended with more than 17 million views in each episode, drawing sympathy from various generations. Why is the viewer response so hot? The drama clearly shows the newly coined word ‘seaworld’, which means in-laws of Korean culture. Various age groups are immersed and pouring out their opinions. ‘Seaworld,’ which is only in Korea, gets worse during the national holidays. Changes seem to be needed because the tradition of culture, which has been handed down for a long time, is not a necessary tradition, not a natural acceptance. Let's learn more about this drama that gave family members a chance to reflect on themselves. The main character of this drama tries to become a good daughter-in-law without knowing it as soon as she gets married. The daughter-in-law's life, which is projected through her newly married "Min Sa-rin," shows how unfair things that have been recognized as a natural duty of a daughter-in-law are. There is also an ugly sister-in-law. There is no dramatic conflict, but most married women have honestly portrayed the injustice they must have experienced and felt, so it is a drama that many women sympathize with, cry and get angry together about. Episodes of this drama are likely to happen at any house. Let's take a look at a few episodes. Korean Thanksgiving Day “Chuseok” The first son and his wife, who are working together, went to their in-laws' house to celebrate their first holiday after marriage, and the mother-in-law told his son to go in and rest, and the father-in-law and uncle are drinking alcohol, and she asked if daughter in law brought comfortable clothes, calling her "baby." Then the daughter-in-law feels bad and talks to her mother in law that her son and daughter go to a room and rest and father drinks and only helps me with the food, right? Then she leaves the house without saying anything. This messes up the family atmosphere, and the mother cries, ending the episode. Last year Chuseok, the first daughter-in-law leaving scene “Chuseok”, The Following Year. This is the story of his second son Mu Gu-young and his wife Min Sa-rin, who came to his in-laws' house before Chuseok. After hearing her mother working in the kitchen from dawn, Min Sa-rin eventually wakes up and helps. And when her husband Mu Gu-young tried to help, her mother stopped him, kicked him out of the kitchen, and made food for the memorial service with her only. At the big table, men are eating, and women are eating together at a small table. And the mother-in-law who keeps running errands, saying that men are not going to the kitchen. The conflict between his wife and mother intensifies as he barely arrives home after hearing his mother-in-law's phone call and suddenly goes back to his in-laws' home and eats until dinner. Difference between men and women, husbands and wives How did they come to a conclusion? In the last episode of the drama, Min Sa-rin gets tired so she goes traveling alone to Jeju Island, and her husband realizes how much he couldn't take care of her while living in a house without a wife. And he goes to Jeju to meet her. He confesses calmly, saying, “I won't take things for granted." And she gets the courage to say no to things she doesn't like before and goes back to her in-laws. This drama shows the in-laws' atmosphere, which is one part of our culture. We can bring sympathetic episodes of our daily lives and see how much we naturally demand in the lines of our mother-in-law and father-in-law. It makes us think about the seaworld, the daughter-in-law culture that we strongly sympathize with and think about. In fact, there are no rules to do something and there is no definition of action. This custom has long come down and everyone has taken it for granted. However, while this practice is still sympathetic, many modern families are breaking the ice. It seems to be an old custom in Korea that still has the values in its head that women should be like this and men should be like this by gender and men and women should be like this.