경쟁이 치열한 현대사회에서 기업의 효율적인 경영활동과 경쟁력 제고를 위하여 마케팅관리에 관한 이론과 실제를 학습한다.
교과목해설(영문)
This course focuses on marketing theories to develop skills in marketing decision making with the goal of establishing, maintaining, or improving the firm's competitive advantage. Topics include marketing planning and strategy, buyer behavior, product distribution, promotion and pricing strategies, and the development of integrated marketing programs.
